Marketing from All Angles: The Transfer Files Podcast from FLC

Within the world of technology transfer, there are varied approaches about how to market. Dr. Michael Salgaller talked with the Federal Laboratory Consortium's The Transfer Files podcast to discuss his lead role with the Technology Analysis and Marketing Unit within NCI TTC. He draws on more than 20 years of experience in science, business, and investment to help develop and commercialize cutting-edge technologies. His work helps build connections between the NIH, NCI and industry partners to foster licensing and collaboration.  

In this episode, Michael shares some of the marketing strategies he uses at TTC and offers tips anyone can use to improve how they communicate, whether in a lab, an office, or beyond.  

You can listen to Michael's episode titled Marketing From All Angles on the FLC website, Youtube, Spotify, and Apple.